Paid Search Marketing for Hotels- Pay Per Click-PPC
Organic, local and paid search channels are still the most important source of new sales leads for most small businesses today.
PPC, or Pay Per Click, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear along with the natural, non-paid search results. The search engine is then paid every time a user clicks on the sponsored listing.
Why PPC is Good ?
Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see you first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.
So PPC advertising is fast: With some systems, such as Google AdWords, you can generate targeted traffic within a few minutes of opening an account.
PPC advertising is also nimble: Where natural search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay per click campaigns in hours or days. That provides unmatched ability to adjust to market conditions.
Paid Search grows more sophisticated each year. Since 2015, World Choice Hotels has been providing paid search advertising to hotels and Resorts. In addition, we are also a Google Certified AdWords partner. Adding paid to click advertising to your hospitality ad spending just makes more sense in this day and age. It’s a great marketing strategy which helps to focus on instantly reaching your target audience, as opposed to SEO, which takes time.
Paid to Click
World Choice Hotels provides the following Paid to Click Marketing services:
Complete Paid Search Advertising Management – Once you help us identify the unique qualities of your hotel and market area, we completely manage your PPC Campaign. This includes: keyword selection, target market, creating ad copy, managing your budget and PPC reporting. We manage the day to day operations, so you can focus on your hotel, not your PPC marketing.
PPC Advertising Cost – we pay attention to the details, keeping your PPC advertising spend at the level you desire. We’ll also let you know if a keyword is too expensive for your needs or if you should be putting additional monies into your PPC campaign.
PPC Reporting – Our Monthly PPC Reports show you click through rates (CTR), ad spend, impressions, average cost per click (CPC) and keywords driving the most traffic to your site. We’ll also make suggestions as needed and compare previous data (if applicable). This way you know what direction you are heading and are never in the dark about your paid search marketing.
Hotel PPC: Driving More Direct Bookings
Our award-winning team of certified hotel ppc specialists manage and optimize strategically targeted campaigns across popular search engines, display networks, social networks and META sites such as TripAdvisor’s Trip Connect and Google Hotel Price Ads.
Search Engine Marketing (SEM) for hotels, also know as performance marketing or pay-per-click, is one of the fastest ways for your property to put heads in beds. SEM drives better ROI than distributing your inventory on the OTAs and can be ramped up or pulled back based on occupancy and demand. This is not a set it and forget it channel. Good SEM requires diligence, experimentation and a deep understanding of market conditions and trends.
By partnering with World Choice Hotels, your hotel will gain more exposure, more clicks and more bookings. We make your hotel advertising budget stretch further and we generate outstanding ROI.