What’s the most important function of your hotel’s website design? It’s not the aesthetics. It’s not even, ultimately, what guests can learn about you from it. In the end, your hotel’s brand.com website is all about driving direct bookings.
You want potential guests browsing your site to complete the booking process, turn up at the front desk, and check-in. To do this, your site must have a design that is not only appealing, but highly converting.
While the aesthetics and content of your site matter, they’re only tools you’re using to drive conversions.
With that in mind, here are 6 hotel site design tips to help you convert more visitors into guests.
1. Responsive Template
This means that your website’s template (its structure and design) adapts itself automatically to all sorts of screen devices (smartphones, tablets, etc.) for an optimal viewing experience. Most people today browse the Internet on their phones or tablets, especially when traveling.
2. Quick Navigation
You need a website that is fully functional, where content and images load rapidly. When browsing for information online, it can be frustrating when one encounters a site that is delayed and takes too long to load. Some travelers might see this as an opportunity to switch to another website.
3. Booking Engine
A Website Booking Engine makes it possible to check rates and availability for specific dates. It is usually included in your Channel Manager package.
The Channel Manager is the tool that allows you to centralize and automatize the management of your various online distribution channels (Expedia, Booking.com, Easy-to-book, etc.). If your current best rates are advertised on the home page, or the room rates appear next to the room descriptions, this could absolutely increase your conversion ratio.
How about a free consultation to help you identify what solution or service you need?
Hotel Website Simple Marketing Tips
4. Simple Design
Simple design of a hotel website
Choose a simple and light design design that both respects and accentuates your brand and logo graphic chart. The design should transcribe your hotel positioning (your concept; the features that make your hotel unique and interesting) at first glance.
5. Clear Menu
Have a clear structure and menu that makes navigation simple and effortless. The visitor should be able to quickly and easily find all the information he/she is searching for.
Additionally, build an effective interlink between your different web pages, to make navigation even more easy.
6. Professional pictures
An image speaks a thousand words; make your website visual! Keep the text simple and use the maximum keywords, in order to enhance Search Engine Ranking.
Travelers prefer visual stimulus in the form of images and videos that encourages them to better visualize and experience your property, rather than reading lengthy room descriptions.
7. Communicate directly to your potential guest
Communicate directly to your guest
Communicate regularly through Social Media or on a blog section to inform visitors of activities, experiences, and various news that could be of interest to them.
Use personal words, and keep the content relevant to your potential guests. This could be done by describing the list of activities available at your destination; then linking them to the corresponding pages or articles. This way, guests are able to easily gain access to more details and information.
Your visitors will eventually share the relevant content on their social networks, thus enhancing your Search Engine ranking.
8. Multilingual content
If you would like to gain international visibility, it is best to begin with translating your website into the different local languages of the countries you are targeting. This not only ensures you a higher ranking on Google, Bing or other Search Engines for each country, but will also offer a great convenience to potential guests and motivate them to book directly on your website.